This is a follow up post to my original post that outlines my arguments for my Apple won't rule the digital world despite what the press says. My last post focused on Internet TV shows and made the following arguments:
- Consumers don't want to own TV shows in the same way they want to own music
- Consumers generally don't want to pay for content online (we learned this with text 10 years ago)
- Consumers don't like paying for things they can get elsewhere for free
I received some good comments, on my blog, and elsewhere like digg and newsvine on the topic. Some folks pointed out how you can buy DVDs for a series, e.g., like the Sapranos, and argued that people are willing to pay for TV shows.
I'm aware of these DVDs and they are very popular; however, the percentage of consumers that consume TV shows this way is much smaller than the overall TV audience. I'm not saying that nobody will pay for TV shows, but that the percentage who do will be small. As a result, Apple's iTunes model won't lead to world domination because it simply won't appeal to the masses.