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September 17, 2006

Internet Only TV Shows. Podcasts are Dead. Long Live Podcasts.

A few weeks ago, Jeff Pulver posted "TV Shows Only Available on the Internet" where he identified a segment of Internet Video that isn't the "clips" you find of YouTube, but isn't simply re-purposed terrestrial TV. I don't know Jeff, but I can say from reading his blog a lot recently, that Jeff is one of the few people right now who "get it." By this I mean, that as great as YouTube is, YouTube IS NOT the future of TV on the Internet. There will be different segments of video online, and the funny clips on YouTube will continue to be a big part of that; however, there YouTube demographic is highly focused on 15-20 year olds and there is a lot of people who don't fall into that category. It is more akin to something like MTV as opposed to all TV. Jeff gets it.

One thing I noticed was the Jeff didn't refer to these shows as Video Podcasts or Podcasts. The term podcast as been a failure for everyone (except Apple). It confuses a ton of mainstream users into thinking they need an iPod or always have to download, when in fact, most people consume this content from their PC. Podcasting has become a "bad word" to many investors who simply don't understand that what we're really talking about is moving radio and TV to the Internet (in a more social way - it won't and shouldn't be the exact same experience). In fact, I believe that most of the $100b in TV & Radio advertising that does eventually move online will go to on-demand Internet Radio & TV shows as opposed to sites like YouTube.

I thought it would be a fun exercise to find out how many of these shows that Jeff identified could also be called podcasts, meaning you can subscribe via an RSS feed. It was pretty hard to find the feed for some of them, but overall 71% of these Internet TV shows are also podcasts. So while the name might be out of favor, the medium is very real and continues to grow.

Out of the 101 shows, 71 have RSS feeds and 30 do not have RSS feeds. Quite a few of the shows that included RSS feeds referred to themselves as podcasts, video podcasts, or vlogs. However, a number of them simply referred to themselves as TV or video.

September 11, 2006

Seattle Times Profiles Pluggd

Picture_1 The Seattle Times did a profile on Pluggd today. This post is cross listed on the Pluggd Blog, where I go into some explanation for why I think the term "podcast" is going to eventually become obsolete.


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