May 01, 2006

Seattle Mind Camp : Start-up 101

This session was focused on the experiences of BillMonk founders, Gaurav Oberoi and Chuck Groom. BillMonk is an online service that helps friends track debts and stuff (e.g. CDs, DVDs). It is a rather clever and unique service that solves a real world problem. The BillMonk founders are ex-Amazonians who are applying the lessons they learned at the e-tailing giant to new areas.

Gaurav and Chuck currently work out of their respective apartments, which are conveniently located in the same apartment building, and are not currently accepting outside investments. Gaurav and Chuck are a few years out of undergrad and have the luxury of having few living expenses and responsibilities (e.g. no mortgage, no children, etc.). I certainly appreciate their super boot-strap approach to building their business; however, Pluggd is in a slightly different situation in that we're a bit older and have some of these "responsibilities" to take care of. That said, we're about as boot strap as BillMonk, but not quite as much.

Like Pluggd, BillMonk went with Ruby on Rails. They are using Debian Linux as their OS. They initially looked at MySQL, but ultimately concluded that Postgress would be a better fit for their needs. This interested me, because Pluggd went with MySQL. The two reasons Gaurav gave for selecting Postgress over MySQL were:

  1. Better documentation
  2. More mature support for transactions.

Because Pluggd doesn't deal with money, we don't have the same need for transaction support, but better MySQL documentation is something we've wished for. Ultimately, we've found that there were enough books and additional sources of MySQL support on the Internet due to its larger installed based.

Bill Monk also uses Pound as a software load balancer, which I thought was pretty interesting. Certainly, hardware based solutions like F5's Big IP offer both performance and feature advantages over Pound. However, free is pretty hard to beat. On this topic Gaurav admitted that they may have over engineered a bit due their time at Amazon, where scaling is always a big issue, and that they don't really need the load balancer given their current user base. Still, Pound is free and simple to set-up, so it seems like a reasonable decision on their part. I bet they will end-up needing it pretty soon anyway.

I was impressed with the founders and the service and wish BillMonk all the best. After they were done with their presentation a few of the other start-up founders, such as myself and the founder of AskMe, shares their experiences. I will provide more details in my next post.

April 29, 2006

Seattle Mind Camp 2.0: Search Marketing Podcast

Seattle_mind_camp_2
Here is the podcast of the Search Marketing Session from Seattle Mind Camp 2.0. The audio could be a little better, but for the most part, you can clearly hear the discussion from the session. If you thought my brief summary in my last post was interesting then listening to the whole session is probably worth your time.

Download seattlemind_search_marketing.m4a

Seattle Mind Camp 2.0: Search Marketing Session

I'm blogging from Seattle Mind Camp 2.0. The first session I intended involved Search Marketing. It was pretty informative, there was a good mix of people who wanted to drive traffic to their site (e.g. PixPulse), people with experience providing Search Marketing Solutions (e.g. Larry Sivitz at SearchWrite), along with a Product Manager from MSN adCenter.

The founder of PixPulse, an MySpace/Flickr mobile photo sharing service had a lot of interesting experiences to share around his use of PPC to drive user acquisition. He claimed that he was able to acquire users for as low as $.60 a user, which is quite good. He also indicated that content based ads, e.g., AdSense, were far less efficient than search based ags, e.g. AdWords, in his experience. He blamed link farms and click fraud as the major reason for this.

An employee from HelpShare, an online question & answer community, talked about how making their database of previously answered questions available for free has actually driven more business value. This theme of opening up as a way to drive more value was echoed other, such as, a local Seattle Real Estate blogger.

A product manager from MSN adCenter outlined the advantages of adCenter over Google AdWord/AdSense. I was impressed with the added flexibility that adCenter provided. For example, adCenter gives you the ability to pay a premium to reach a targeted demographic and run your ads during certain times of the day. Very powerful and cool.

Google Analytics isn't well regarded based on the comments of people who attended the session. Primarily because GA tends to slow down page download times significantly.

I hope to post a podcast of the this session later today.

Pluggd

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